Karim Kabbani
Senior Director of Product at HungerStation (Delivery Hero). Ten years scaling Netflix across EMEA. Founder, ex-BCG, computer engineer.
Now I build with AI.
I'm a generalist by design. Computer engineer, then consultant, then operator, then founder, then operator again, now AI builder.
Ten years at Netflix Amsterdam, scaling EMEA from €100M to €10B+ in revenue across 30+ markets — first running strategy and operations, then leading product and innovation. Before Netflix: founder of a grocery delivery marketplace in Dubai (Bringo), BCG and Strategy& in MENA, software at Nokia and Ericsson. Computer Engineering at McGill, Master in Management at IE Madrid.
Today I'm Senior Director of Product at HungerStation (Delivery Hero), Saudi Arabia's leading on-demand platform ($4B+ GMV). I lead Quick Commerce (groceries, pharma, convenience), Fulfillment, and New Initiatives across a 75-person org.
About a year ago I started building with AI hands-on. Not using it — building entire products with it. The first one I shipped commercially was HungerStation's HoReCa procurement platform: B2B wholesale, multi-tenant, three major supplier integrations, live in weeks with minimal engineering support. It's now the template for how product and tech collaborate across the company. The other three Lovable apps on this page I built for myself and my family.
Track record at scale
Selected Lovable builds
HungerStation HoReCa
B2B procurement platform · HungerStation's first AI-built product
Wholesale procurement for restaurants. Multi-tenant merchant dashboard, supplier integrations with Othaim, HSM, and Tamimi, operations console. Built end-to-end with AI and minimal engineering support. The template for a new product-tech operating model across HungerStation.
Alex the CFO AI
B2B SaaS · fractional CFO platform
Full-stack platform for fractional CFO services. AI agents automating CFO workflows, accounting platform integrations.
Dutch Made Easy
Personal · spaced-repetition learning
Flashcard app I built to pass my Dutch citizenship exam. It worked.
Parents' Asset Dashboard
Personal · family wealth tracking
Asset overview and planning tool for my parents.
Why Lovable
Lovable is doing what I've been telling colleagues for a year: software creation is being unbundled from the engineers who used to gate it. I see this from two sides.
I run product at a $4B platform where shipping anything new still takes months and a long line of approvals. I also vibe-code on the side: four shipped Lovable apps, including HungerStation's first AI-built product. The interesting work is in the seam between those two worlds. How do real enterprises absorb this shift without breaking? What changes in product-tech responsibilities, in how PRDs get written, in what designers and engineers do when most of the build is automated? I've been working on this at HungerStation. I'd like to do it inside Lovable.
I'm L4 Platinum on Lovable's Vibe Coding ranking. The four projects above are mine.